CASE STUDY
A Shift in Services, A Strategic Rebrand
Sapon Immigration
INTRODUCTION
Expanded Expertise
Sapon Immigration, a U.S. legal immigration and recruiting firm in Louisville, Kentucky, helps foreign nationals secure visas. Their experienced team tackles immigration law, talent acquisition, job placement, and compliance. When Sapon decided to shift its focus from family law to the specialized world of employment immigration and recruitment, it called on Mix Creative Group.
This client needed a complete brand transformation to really show off their expanded expertise and strategically position themselves as leaders in the fields of immigration law and foreign talent recruitment.
Sapon's existing site was outdated.
The client's brand did not support their shift in services.
THE PROBLEM
Communicating at a Critical Juncture
Sapon Immigration was making a big internal move, pivoting its main focus from family law to employment immigration and recruitment. This meant their existing brand just wasn't cutting it anymore; it didn't accurately reflect their specialized expertise or their new service offerings. To nail this pivot and become leaders in a competitive market, they needed much more than just a visual refresh. They needed a comprehensive rebrand that would clearly communicate their new direction, resonate with their target audience of foreign nationals and employers, and genuinely set them apart in employment-based immigration.
OUR STRATEGY
Guiding a Complete Brand Transformation
Our strategy for Sapon Immigration was pretty clear: guide them through a complete brand transformation so their external perception perfectly matched their new strategic focus. Here’s what we aimed to do:
Redefine and Clarify Brand Identity
We needed to establish a new name and a visual identity that immediately screamed their expertise in employment immigration and recruitment.
Establish Brand Consistency
Developing comprehensive guidelines was key to ensuring every touchpoint, from digital to print, flawlessly reflected their fresh, professional image.
Enhance Online Visibility + Communication
We planned to leverage smart digital marketing tactics to expand their reach and effectively communicate their expanded services to a very specific new audience.
Position Sapon as Industry Leaders
Crafting a strong brand narrative and presence that built trust and authority in their specialized field was paramount.
Our Tactics
Brand Identity
Brand Guidelines
Website Rebuild
Social Media Strategy
Photo + Video Shoot
Stationery
SEO Strategy
Content Marketing
EXECUTION
Bringing the New Brand to Life
Brand Transformation
We kicked things off by rethinking the firm’s entire identity, renaming it from “Sapon Law” to “Sapon Immigration” to clearly reflect its new direction. Then, we designed a modern, professional logo that perfectly captured this evolution and expanded focus. Next, we built a comprehensive brand guidelines document. This essential guide ensures every digital and print element aligns seamlessly with the firm’s new approach, guaranteeing consistency across all client touchpoints.
Visual Content Creation
We understand the importance of authentic visuals, so we coordinated a dedicated photo and video shoot. This gave Sapon Immigration high-quality, professional imagery and video content that beautifully enhanced the brand's new look and feel, providing awesome assets for both the website and social media.
Digital + Print Collateral Development
To support the rebrand rollout, we designed a beautiful new SEO-optimized website. It not only highlighted their expanded services but also offered a seamless, intuitive user experience. We also created essential digital and print collateral, including social media design templates, a sharp PowerPoint presentation template, and company stationery like business cards, letterhead, and email signatures.
Digital Visibility + Engagement
Understanding that digital visibility is non-negotiable, we developed a strategic SEO and content marketing campaign to really emphasize their new focus on employment immigration and recruitment. By leveraging keyword-driven content, we helped Sapon Immigration significantly increase its online reach and effectively communicate its expanded services to their target clients.
THE RESULT
A Client Empowered for Success
Our collaboration with Sapon Immigration wrapped up with a cohesive, modern brand refresh that perfectly reflects their current identity and strategically positions them for continuous growth and success in the specialized field of employment immigration. This rebrand was more than just a visual makeover—it was a strategic pivot that truly empowered Sapon Immigration to clearly communicate their expertise, expand their reach, and absolutely thrive in a competitive market.
Achieved Outcomes
Over the first six months following the website launch, Sapon gained more than 50 ranking keywords.
Ran more than a dozen successful job search website campaigns.
CLIENT FEEDBACK
“I wanted to take a moment to personally thank the team at Mix Creative for the incredible experience I’ve had working with you. Your creativity, professionalism, and dedication have been a joy, and I’ve been so pleased with the work we’ve accomplished together. I’m so proud of the company webpage and the social media accounts that we have created. They are such an accurate reflection of me and my firm and the work we are committed to.”