CASE STUDY
Brand Authority Established
ZION STRATEGIC CONSULTING
INTRODUCTION
A Startup Identity
Zion Strategic Consulting is a wealth management firm specializing in high-income and high-net-worth clients. Operating out of Scottsdale, Arizona, they advise on estate planning, asset protection, business planning, and advanced wealth strategies. It's all centered around tax efficiency and the creation, preservation, and distribution of wealth. Zion needed more than just a logo; they required a brand that unequivocally inspired trust, professionalism, and confidence right from the start.
Our team delivered a fully integrated brand campaign that brought this new firm to life, establishing a robust foundation for its entry into the competitive wealth management market.
THE PROBLEM
Winning Trust From Day One
When Zion Strategic Consulting, a financial services startup, approached Mix Creative Group, their need went far beyond just a simple logo design. To successfully launch and truly compete in the highly sensitive, trust-driven wealth management sector, they faced a critical challenge: how to build instant credibility and project the necessary professionalism to attract high-income and high-net-worth clients.
Their problem wasn't merely a lack of visual identity, but the absence of a comprehensive brand that could immediately convey:
Trust and Authority: Absolutely essential for clients entrusting their financial futures to them.
Professionalism and Sophistication: To match the high-stakes nature of their services.
Confidence: Both in their expertise and in their ability to deliver real results.
Zion needed a fully integrated brand campaign that could swiftly establish their presence, clearly communicate their specialized value, and differentiate them in a crowded marketplace, allowing them to enter with immediate impact.
Ensure Brand Cohesion from Inception
Establish comprehensive guidelines to guarantee a unified and polished presentation across all early touchpoints.
Forge a Distinctive and Trustworthy Identity
Develop a brand that visually and verbally communicates stability, expertise, and a client-first approach.
Create a Seamless Digital First Impression
Design a compelling yet concise online presence that is intuitive, informative, and reflects the firm's sophistication.
Position as a Leader
Enable Zion to confidently enter the marketplace, projecting an established and authoritative presence despite being a new firm.
OUR STRATEGY
Building Authority from the Ground Up
Our strategy for Zion Strategic Consulting focused on creating a fully integrated brand campaign designed to instill immediate trust, professionalism, and confidence. We aimed to:
Our Tactics
Brand Strategy
Brand Style Guide
Company Stationery
Website Structure + UX/UI
Copywriting
Website Design + Build-Out
EXECUTION
Our Approach in Action
Brand Identity + Guidelines
Our campaign kicked off with a carefully crafted brand identity. We designed a modern logo that really reflected expertise and stability. From there, we developed nuanced brand messaging that distilled Zion's unique offering into inspiring, client-focused language. These foundational elements were meticulously laid out in a comprehensive brand style guide document, ensuring a unified and consistent presentation across all future platforms and communications.
Collateral Design
Once those brand guidelines were complete, we designed essential company stationery and selected branded merchandise. This established a polished and professional presence right from day one. These included premium business cards, sophisticated letterhead, and branded apparel—each thoughtfully aligned with Zion’s high-end aesthetic.
Website Development
The capstone of the entire campaign was a dynamic one-page website. This crucial digital asset combined interactive navigation, compelling visuals, and clean design. It all came together to create a seamless and impactful experience for potential high-net-worth clients, effectively serving as Zion's digital storefront.
THE RESULT
Confident Market Entry, Instant Impact
Our work with Zion Strategic Consulting resulted in a cohesive and memorable brand launch that successfully positioned the startup as a true industry leader. Our team’s ability to blend creativity with strategic execution allowed Zion to confidently enter the marketplace with a fully established and exceptionally trustworthy brand identity.
Achieved Outcomes
Successful brand and website launch.
Project recognized by the American Advertising Federation for excellence, winning a Silver ADDY in the category of “Integrated Marketing Campaign.”
CLIENT FEEDBACK
“My experience with Mix Creative was exceptional. They created a brand and website that truly reflect my business, Zion Strategic Consulting. The final deliverables were incredibly classy and sophisticated, far exceeding my expectations. Our new web presence now exudes knowledge, experience, and sophistication, and I have no doubt that it will contribute significantly to my business. I would absolutely recommend Mix Creative's services to any of my friends or colleagues.”