Capsule
Capsule is an LA-based prefab manufacturing company that exists to improve quality, streamline scheduling, and reduce overall construction costs. Their engineering-forward approach utilizes 3D design, in-factory manufacturing, and the consolidation of skilled trades to create prefabricated modular products for utility-dense commercial, residential, and hospitality applications.
Capsule contracted Mix Creative to conduct a brand assessment resulting in revised brand guidelines for their business. From there, we executed deep-dive discovery and research to strategically reorganize Capsule’s website structure. Mix then rewrote the site’s copy and gave detailed recommendations for updates. Once the company’s brand was revised and the site content reorganized, Mix was able to give Capsule a 12-month marketing strategy covering everything from printed materials to in-person events and social campaigns.