Axis Display Group
AXIS is an award-winning design, display, and store fixture company dedicated to creating phenomenal shopping experiences. From concept and design to production and installation, they take pride in their full range of capabilities and obsessive attention to detail, collaborating with their brands and retailers to understand and engage their end-users.
The team at Mix was tasked with this long-time client’s brand update and a total website overhaul. We partnered with AXIS to refresh their logo design and flesh out a totally new style guide for the brand. Once the brand style was established, we strategized updated web structure, copy, and design, finally executing build-out and site launch.