Public Thread
Public Thread is a community-based upcycling company in Grand Rapids, MI. By crafting artistic accessories from scrap and surplus textiles, they are also able to provide living wage jobs and support a growing creative economy.
Mix came alongside Public Thread in order to rearticulate their vision. As marketing partners for the growing social entrepreneurship, we reimagined the brand’s look and feel. The project also included rebuilding the e-commerce website, establishing internal project management structures, a social media makeover, new product branding, and the application of a long term marketing strategy to all Public Thread communications.
Project Management
Branding
Copywriting
Graphic Design
Website
Social
Marketing Strategy
“Mix Creative Group helped us refine our core messages and
build a strong foundation for communication. Their commitment to getting things right, pivoting when needed, and staying on top of everything has been life saving for my business.”
- Janay Brower, Owner at Public Thread