SecurAlarm
This West Michigan-based security firm partners with organizations to proactively assess security measures, aligning outcomes with technology, procedure, and training to offer comprehensive solutions.
SecurAlarm approached Mix Creative in need of a website update. We started with a detailed assessment, resulting in a recommended brand refresh. Our team refined the existing brand, providing updated messaging and a new brand guide. Content was gathered and a strategic site map was created as the foundation for the company’s new website. Our team led copywriting efforts with a focus on user flow and keywords. We directed and executed an on-site photo shoot and images were used on the firm’s website and social channels as they implemented their improved brand expression.
Discovery + Strategy
Brand Strategy
Copywriting
Graphic Design
Photography
Web Development
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“Mix Creative is educational, collaborative, easy, and enjoyable—we love the Mix team! I am very pleased with our rebrand, website (it won an award!), and brand messaging. Mix has helped us increase brand awareness internally and externally, driving consistency in not only how we look but how we talk about ‘who we are and what we do’ to new team members, clients, and prospects. We feel we're more aligned as a team because Mix gave us a solid foundation to build on as we continue to expand our marketing and sales efforts.”
- Lauren Kauffman, SecurAlarm