Brothers & Sisters Homes
BSH provides supportive, community-oriented, and spiritually nourishing homes for people with intellectual and developmental disabilities. It’s a place where residents can thrive and grow as individuals while establishing meaningful and mutually beneficial relationships with housemates, neighbors, and the broader community.
Brothers & Sisters Homes was an existing organization looking to more clearly define their identity. Mix Creative was hired to guide them through this process, delivering a unique voice and visual expression for the brand, along with copy, content, a new website, and printed brand collateral. We executed photo shoots, interviews with staff, and helped their internal teams to establish communication processes. Mix created a comprehensive press kit announcing the rebranding and independent launch of the newly-named Brothers & Sisters Homes. We also drafted a new social media strategy with accompanying graphics for the BSH team.