CASE STUDY
Luxury Branding to Match a Luxury Product
Visbeen Architects
INTRODUCTION
Finding Cohesion
Visbeen Architects is an international award-winning architecture firm, celebrated for its exceptional custom residential, commercial, and retail design. With a remarkable footprint spanning 23 countries and 49 states, their offices in Michigan, Florida, and Costa Rica serve as hubs for innovative design. Despite delivering luxurious, high-end designs for decades, Visbeen’s brand identity didn't quite reflect the sophistication of its work. They approached Mix Creative Group for a marketing assessment, which quickly revealed the need for a comprehensive brand transformation.
Over the course of eight months, we applied a brand refresh across all touchpoints to accurately reflect Visbeen Architects’ hard-earned prestige and influential design innovation.
THE PROBLEM
A Brand Not Quite Keeping Pace
When Visbeen Architects engaged us for a marketing assessment, it became clear: their 30-year-old company, despite national acclaim and an extensive portfolio, was dealing with a brand identity that hadn't evolved to fully match the luxurious, high-end designs they'd been consistently delivering. The core issues included:
Outdated Brand Perception: Their existing brand visuals and messaging just didn't convey the sophistication, innovation, and global reach inherent in their architectural work.
Lack of Cohesion: Inconsistent branding across various touchpoints potentially diluted their premium image and made it harder for the firm to stand out in a competitive high-end market.
Missed Opportunities for Storytelling: While their projects were stunning, their brand wasn't effectively telling the story of their legacy, design mastery, or client impact.
Underwhelming Website + Confusing Digital Presence: While they had a web presence and were on various digital and social platforms, there was significant room for improvement and elevated cohesion across their entire digital footprint.
Through in-depth research, Mix Creative Group identified significant opportunities to elevate Visbeen Architects' brand identity, respecting their built legacy while strategically positioning them for future growth and continued market leadership.
Elevate Brand Sophistication
Create a redefined visual and verbal identity that truly reflects the high-end, bespoke nature of their projects and their prestigious reputation.
Ensure Brand Cohesion + Consistency
Develop detailed brand guidelines to unify all communication touchpoints, from digital platforms to print materials and client interactions.
Showcase Design Mastery + Legacy
Develop compelling content and assets that highlight their iconic projects, celebrate their 30-year history, and reinforce their leadership in architectural design.
Enhance Digital Presence + Engagement
Optimize their online platforms for seamless, stunning user experiences, improved search visibility, and effective client conversion.
Inspire Future Clients
Craft a brand narrative that not only communicates expertise but also ignites inspiration and desire among prospective clients for custom, high-quality design.
OUR STRATEGY
Aligning Identity with Excellence
Our strategy for Visbeen Architects focused on a comprehensive brand transformation. We knew we needed to align their external identity with the exceptional quality of their architectural work. We aimed to:
Our Tactics
Marketing Assessment
Brand Refresh
Website Design
Social Media Strategy
Content Marketing
SEO Strategy
Paid Advertising
Stationery
Print Materials
Publication Design
EXECUTION
From Concept to Stunning Reality
Brand Refresh
The rebrand began with a thoughtful overhaul of Visbeen Architects’ visual identity. We refreshed their logos, updated their palette of fonts and colors, and introduced an elevated design approach. This resulted in a cohesive brand that simply exudes sophistication and creativity. Beyond visuals, we also tackled messaging, tightening up strategic positioning, vision, and mission statements, alongside an authentic, refined brand voice. These elements were then compiled into a detailed brand guidelines document, setting a clear course for maintaining brand integrity moving forward.
Website Design
Our next step was designing a brand-new website. We prioritized SEO for maximum visibility, a seamless user experience for easy navigation, and strategic conversion tracking to measure engagement effectively. The new site became the central hub for their refined brand and portfolio, beautifully showcasing their work, services, team, and expertise.
Content + Visual Assets
To complement the website, we collaborated on a compelling brand video, designed versatile social media templates, and delivered essential company stationery along with branded merchandise to support their full brand rollout. We also developed a comprehensive photography guide to ensure all future imagery consistently aligns with the new, elevated brand aesthetic.
Commemorative Book Creation
The campaign's crown jewel was Excellence in Design: 30 Years of Visbeen Architects, a 217-page coffee table book featuring 30 of their most iconic projects. Showcasing stunning photography and compelling stories, this collectible piece celebrates the firm’s legacy and design mastery.
Digital Marketing
Finally, we implemented a comprehensive social media strategy, content marketing plan, SEO strategy, and paid advertising campaigns. We acted as consultants in the search for an in-house content creator and social media manager, which enabled a significant transformation of the client’s digital presence on platforms such as Instagram, Facebook, LinkedIn, Pinterest, and YouTube. These efforts ensured the updated brand and its exquisite work reached targeted audiences, driving engagement and inquiries for custom architectural design services.
Continued Marketing Support
We have had the privilege of continuing our partnership with Visbeen Architects, building on the momentum from their brand refresh and website launch. Our collaboration has allowed us to translate their updated vision into a cohesive, multi-channel strategy. In the year following their site launch, our team developed a variety of materials, including elegant print ads, new website campaign pages, and targeted content marketing pieces. This long-term partnership is the kind of work we love most, as it allows us to continuously implement strategic tactics that build on a brand's foundation.
THE RESULT
A Brand That Reflects Brilliance
This integrated campaign gave Visbeen Architects a reimagined brand that genuinely reflects their expertise, strengthens their market position, and will inspire clients for years to come.
Achieved Outcomes
We received two awards for our work with Visbeen Architects: a Gold ADDY Award for the Visbeen Architects rebrand and a Gold ADDY for the Visbeen Architects website, both awarded by the American Advertising Federation.
The Visbeen Architects Instagram account has grown from 3,000 to more than 100,000 followers.
The company’s YouTube channel was relaunched and gained 33,000 subscribers in the first year.
Six months post-launch, the Visbeen website saw a 13.8% increase in total users, a 21% increase in total sessions, and a 22% increase in organic users.
Our work helped Visbeen to significantly improve its search engine visibility between June 2024 and April 2025, growing from only four ranking keywords to 55 keywords.
Of the original four keywords, only two of them held positions on the first two pages of Google. With the updated keyword list, Visbeen ranks on the first page of Google for 21 keywords and on the second page for 13 keywords.
CLIENT FEEDBACK
“Mix Creative Group has been a game-changer for Visbeen Architects. Their innovative marketing strategies, attention to detail, and understanding of our brand have elevated our online presence in ways we never thought possible. What sets Mix Creative apart is their deep commitment to client success. They listen, they adapt, and they consistently deliver results. Thanks to their expertise, we’ve seen increased engagement and a reinvigorated approach to our marketing efforts. I couldn’t be more grateful for their support and look forward to continued success together.”